Post by account_disabled on Feb 13, 2024 3:46:31 GMT
I discussed this in more detail recently in our Future of TV report: I'm definitely not saying TV itself is in trouble. We live in a wonderful age of television content. You only have to look at shows like Breaking Bad, The Walking Dead and True Detective to see that we have better content and more ways to access it than ever before, even more than And "House of Cards" is still early. Recently, the total time spent watching videos has increased year over year, partly due to the resurgence of this trend. Our equipment is also getting better and better.
The cost of big screens is falling; our mobile devices now have full HD. But the way we get Tokelau Email List content is changing. Research shows that 10% of U.S. households have some form of connected device paired with a TV. Whether it's , , , , or other devices, we can increasingly watch whatever we like on the big screen. Instead, we can watch more and more classic TV content on smartphones, tablets, laptops and any other screen we have access to. This particular part of the trend has been analyzed quite thoroughly. For analysis purposes I am not interested in this.
I'm interested in the fragmentation of audiences: generally speaking, we're no longer watching the same thing at the same time. This has had a profound impact on the way television advertising is bought and sold. The Innovator's at the high end of the old market will continue to rise even as the bottom begins to recede. On those rare occasions when we all sit down to watch the same content at the same time, reaching consumers becomes increasingly valuable. The complexity of content delivered by the time-shifted Internet quickly exceeds human optimization capabilities.
The cost of big screens is falling; our mobile devices now have full HD. But the way we get Tokelau Email List content is changing. Research shows that 10% of U.S. households have some form of connected device paired with a TV. Whether it's , , , , or other devices, we can increasingly watch whatever we like on the big screen. Instead, we can watch more and more classic TV content on smartphones, tablets, laptops and any other screen we have access to. This particular part of the trend has been analyzed quite thoroughly. For analysis purposes I am not interested in this.
I'm interested in the fragmentation of audiences: generally speaking, we're no longer watching the same thing at the same time. This has had a profound impact on the way television advertising is bought and sold. The Innovator's at the high end of the old market will continue to rise even as the bottom begins to recede. On those rare occasions when we all sit down to watch the same content at the same time, reaching consumers becomes increasingly valuable. The complexity of content delivered by the time-shifted Internet quickly exceeds human optimization capabilities.