Post by account_disabled on Mar 11, 2024 3:52:47 GMT
In the first half of 2000, the concept of prosumer, created by Alvin Toffler twenty years earlier ( The Third Wave ) , came back into fashion . The neologism served to indicate people capable of consuming information or goods/services, but also of producing them. We were at the dawn of web 2.0 and that term was well suited to that type of consumer, essential for new online services, able to contribute to the global conversation through blogs, reviews, social networks. The direct and indirect monetization of attention. Over time, some of these prosumers understood that the attention of their audience could have a value, which could be monetised in an indirect way. Some have exploited their notoriety to become occasional spokespersons for company messages ( influencer marketing model ), others to enhance their knowledge through collateral activities (books, seminars, consultancy).
Those who were able to reach very large audiences tried the first forms of "direct India Mobile Number Data monetization" enabled by some platforms. In the beginning, in 2003, it was “Google Adsense” for bloggers; YouTube's partner program followed in 2007 to allow revenue sharing on advertising. Over the past two years, the company has expanded these revenue opportunities by introducing Super Chat (the viewer pays to have their comment highlighted), channel subscription and merchandise sales. In fact, a real war has begun between platforms to grab the best talent, vehicles for new users and engagement.
Facebook is experimenting with a hybrid model: it encourages collaboration between companies and influencers, uses the in-stream monetization model of YouTube, but also the subscription model, typical of Twitch. The gamer social network, acquired by Amazon in 2014, allows players to earn in various ways, but mainly through spontaneous donations and channel subscriptions. Today there is a greater propensity of the public to pay, even small sums of money, to support their favorites and to obtain their services passion economy, marketplaces and service platforms Marketplace In recent years, network services have been created specifically designed to offer earning opportunities to individuals, with or without a relevant audience.
Those who were able to reach very large audiences tried the first forms of "direct India Mobile Number Data monetization" enabled by some platforms. In the beginning, in 2003, it was “Google Adsense” for bloggers; YouTube's partner program followed in 2007 to allow revenue sharing on advertising. Over the past two years, the company has expanded these revenue opportunities by introducing Super Chat (the viewer pays to have their comment highlighted), channel subscription and merchandise sales. In fact, a real war has begun between platforms to grab the best talent, vehicles for new users and engagement.
Facebook is experimenting with a hybrid model: it encourages collaboration between companies and influencers, uses the in-stream monetization model of YouTube, but also the subscription model, typical of Twitch. The gamer social network, acquired by Amazon in 2014, allows players to earn in various ways, but mainly through spontaneous donations and channel subscriptions. Today there is a greater propensity of the public to pay, even small sums of money, to support their favorites and to obtain their services passion economy, marketplaces and service platforms Marketplace In recent years, network services have been created specifically designed to offer earning opportunities to individuals, with or without a relevant audience.