Post by account_disabled on Mar 14, 2024 3:39:04 GMT
McDonald's advertising campaign: beyond conventions One of the most recognized brands in the world like McDonald's seems to be breaking away from any convention, launching a courageous advertising campaign without ever mentioning the McDonald's name. McDonald's relies solely on the media power of actress Mindy Kaling , the power of Google , and its own reputation as the best place to consume not only burgers and fries but also... Coca-Cola. The McDonald's advertising campaign consists of a series of ads, which appear neither on the company's YouTube channel nor on its Facebook or Twitter page, in which the actress Mindy Kaling (wearing a yellow dress and standing in front of a red background) talks about “ That place where Coca Cola tastes so good ” and then tells viewers “ Come on, Google it ”.
In this way the actress is directing the spectators in a veiled way towards the Find Your Phone Number golden arches. She exploits the Pop culture myth that Coca-Cola is tastier at McDonald's and the fast food chain has decided to use it for its latest promotion. In fact, Coca Cola (and all its other soft drinks) will cost only $1 and small drinks at McCafe will cost $2. McDonald's advertising campaign that never mentions the name McDonald's McDonald's advertising campaign that never mentions the name McDonald's The ads want to leverage how " young people acquire information" says Deborah Wahl , CMO of McDonald's and adds that " they are very influenced by word of mouth and what their peers say .
Ms. Kaling tweeted : “I collaborated with a brand whose name I can't say, does this seem normal to you? And if it is, can I be paid in chips?”. At the same time as the ad features Kaling and an anonymous beverage engineer, who are censored every time they say the name McDonald's. Another ad shows Kaling interviewing a mysterious worker at the unnamed restaurant who tries to explain why Coca Cola tastes so good, but things take a bizarre turn when the ad tries to distort her voice. According to McDonald's, this is the first advertising campaign that does not use the brand name in the US.
In this way the actress is directing the spectators in a veiled way towards the Find Your Phone Number golden arches. She exploits the Pop culture myth that Coca-Cola is tastier at McDonald's and the fast food chain has decided to use it for its latest promotion. In fact, Coca Cola (and all its other soft drinks) will cost only $1 and small drinks at McCafe will cost $2. McDonald's advertising campaign that never mentions the name McDonald's McDonald's advertising campaign that never mentions the name McDonald's The ads want to leverage how " young people acquire information" says Deborah Wahl , CMO of McDonald's and adds that " they are very influenced by word of mouth and what their peers say .
Ms. Kaling tweeted : “I collaborated with a brand whose name I can't say, does this seem normal to you? And if it is, can I be paid in chips?”. At the same time as the ad features Kaling and an anonymous beverage engineer, who are censored every time they say the name McDonald's. Another ad shows Kaling interviewing a mysterious worker at the unnamed restaurant who tries to explain why Coca Cola tastes so good, but things take a bizarre turn when the ad tries to distort her voice. According to McDonald's, this is the first advertising campaign that does not use the brand name in the US.